Brand strategy,
identity and AI

Nath Ybañez

Ventures

Get in touch at
nath@andar.ph

Hi, I'm Nath. I build brands, and more and more, the systems that run behind them. I founded Paprika Studio, co-founded Andar, and work out of Cebu.

Ventures

Businesses I've started or run

Paprika Studio

Founder

Branding, strategy and digital marketinghellopaprika.com ↗

A full-service branding, strategy and digital marketing agency. Every client gets a dedicated team on one fixed, all-inclusive retainer, so the strategy and the execution come from the same people.

Umami

Lead

AI-powered social media, by Paprika

Paprika's AI-powered social media brand. A pooled team working with AI tools keeps the price lower for brands that need consistent, well-made social.

Andar

Co-founder

Automation and AI consultancyandar.ph ↗

An automation and AI consultancy. We find the repetitive work inside a business and hand it to software, so people can spend their time on what needs them.

Nest Workspaces

Operator

Coworking space, Cebunestworkspaces.com ↗

A coworking space in Cebu. A place to work, meet and build alongside other people doing the same.

  • Running Paprika Studio and Umami
  • Building Andar, an AI and automation consultancy
  • Open to talks, workshops and AI consulting

Nice to meet you.

I started Paprika Studio so brands in Cebu could get strategy and execution from one team. Clients pay a fixed, all-inclusive retainer and get a dedicated team that handles the thinking, the identity, the content and the media.

These days a lot of my work is about AI. We use it inside Paprika every day, Umami brings AI-powered social media to brands on smaller budgets, and Andar helps businesses automate the work that eats up their week.

I also run Nest Workspaces, a coworking space in Cebu, and I give talks to business groups on putting AI to work.

What I do

  • Brand strategyDiscovery, positioning, brand ideas
  • IdentityLogos, brand books, merch and signage
  • Social & contentAlways-on social, content shoots, video
  • Paid mediaMeta and Google campaigns, reporting
  • AI consultingWorkshops, talks, team adoption
  • AutomationLead pipelines, ops bots, internal tools

Approach

How I approach a brand
Strategy first

  1. DiscoverEvery brand starts with questions: who it serves, what it believes and where it can win. The answers come before any logo or post.01
  2. DefineThe findings become a position, a voice and one clear idea that the whole team can repeat without opening a deck.02
  3. BuildThen the identity and the content system that carry that idea across every channel, from the storefront to the feed.03
  4. ScaleAI and automation take on the repetitive work, so the brand keeps showing up and the team saves its energy for the craft.04